From Information to Persuasion
What began as a product brochure in 2021 evolved into a long-term sales enablement system for Bostik’s footwear division.
Tasked with communicating complex adhesive technologies to footwear manufacturers, the challenge was to transform highly technical information into a clear, persuasive, and visually engaging narrative. The initial booklet established a strong foundation—translating product performance into accessible visual storytelling.
Following its success, Bostik commissioned a 2025 refresh to elevate the content, modernize the visual language, and strengthen its positioning as a smart innovation partner. Looking ahead to 2026, the system expands further into interactive sales tools—equipping sales teams with dynamic ways to communicate value in real-time conversations.
This project is not just about design—it is about building a scalable communication tool that grows with the business.
Visualizing Performance
KEY FACTOR
Footwear adhesives are complex by nature—filled with technical specifications, performance metrics, and manufacturing considerations.
The challenge was to move beyond dense documentation and create a narrative that speaks directly to decision-makers. Instead of overwhelming the reader with data, the booklet distills key information into structured, visually engaging spreads that guide understanding step by step.
The result is a sales tool that doesn’t just inform—but convinces.
Turning Technical Complexity Into Clarity
To communicate product benefits effectively, technical information was translated into layered visual systems—exploded shoe diagrams, material breakdowns, and process-driven graphics.
These visuals allow manufacturers to quickly grasp how Bostik solutions integrate into their production workflows, reducing friction in understanding and accelerating decision-making.
By making the invisible visible, the booklet transforms abstract performance into tangible value.
Evolving With the Business
The original 2021 booklet established a new benchmark for how Bostik communicates with its clients—clear, modern, and credible.
Building on this success, the 2025 refresh introduced a more refined visual language, stronger hierarchy, and enhanced storytelling to reflect the brand’s forward-looking innovation.
Looking ahead, the system extends into 2026 with interactive sales tools—bridging physical and digital to support more engaging, real-time conversations between sales teams and manufacturers.
Designing a Sales Ecosystem
This project moves beyond traditional print design into a broader sales ecosystem. The booklet acts as the foundation—supported by evolving tools that adapt to different sales contexts.
Beyond the Printed Page
INTERACTIVE
Whether in meetings, presentations, or on-the-ground discussions, the system equips Bostik’s team with a consistent, compelling way to communicate their expertise.
The outcome is a cohesive sales experience—where every touchpoint reinforces clarity, confidence, and innovation.
Case study
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